The Complete List of Facebook Ad Targeting Options
Download the list and start targeting your niche audience.
Target the right audience.
Let's face it! No one can afford to target everyone. However, small businesses can effectively compete with large companies by targeting a niche market. Here are a few steps you can take to start targeting your niche market.
Look at your current customer base.
Who are your current customers, and why do they buy from you? Find common characteristics and interests.
Check out your competition.
Who are your competitors targeting? Who are their current customers? Don't go after the same market! Instead, dig a little deeper to find a niche market that they are overlooking.
Analyze your offering(s).
List out your services and identify the value/benefits of each one. When you complete your list, think about who will benefit from each service - this will give you a broad customer base.